On September 21, at the 2026 Cultural Tourism Integration · Tourism Performing Arts Quality and High Quality Development Conference, the China Performance Industry Association released the “2025 China Tourism Performing Arts Market Annual Report”. In 2025, there were 199,700 shows for large and medium-sized tourism shows across the country, up 4.95% year on year; box office revenue was 17.442 billion yuan, up 6.43% year on year; audience number was 87.9897 million, up 3.01% year on year. The promotion of travel consumption, the improvement of artistic aesthetics, the need for emotional value, and the strengthening of the sense of immersive experience on the supply side have prompted the continuous optimization and upgrading of tourism and entertainment projects, and the industry is shifting from “running volume” to “improving quality and efficiency.”

On September 21, at the 2026 Cultural Tourism Integration · Tourism Performing Arts Quality and High Quality Development Conference, the China Performance Industry Association released the “2025 China Tourism Performing Arts Market Annual Report”. In 2025, there were 199,700 shows for large and medium-sized tourism shows across the country, up 4.95% year on year; box office revenue was 17.442 billion yuan, up 6.43% year on year; audience number was 87.9897 million, up 3.01% year on year. The promotion of travel consumption, the improvement of artistic aesthetics, the need for emotional value, and the strengthening of the sense of immersive experience on the supply side have prompted the continuous optimization and upgrading of tourism and entertainment projects, and the industry is shifting from “running volume” to “improving quality and efficiency.”