On September 20, it was reported that Apple changed the traditional iPhone fall release pace this year, launching only the iPhone 18 Pro series model and the iPhone Duo, the first folding screen phone. Meanwhile, the standard iPhone 18, the lower-positioned iPhone 18e, and iPhone Air 2 are expected to be delayed until next spring. In response, Gene Munster, managing partner and co-founder of the analysis company Deepwater Asset Management and a former Piper Jaffray analyst, published an article arguing that Apple's strategy to split the pace of iPhone 18 series releases is working. Specifically, on the first day of the launch of the iPhone 18 Pro series, the estimated delivery time for pre-orders of the corresponding products was about 15% longer than the same period last year. As a result, Gene Munster believes that some consumers who might have bought the basic iPhone are increasing their budgets to buy the more expensive iPhone 18 Pro or iPhone 18 Pro Max.

On September 20, it was reported that Apple changed the traditional iPhone fall release pace this year, launching only the iPhone 18 Pro series model and the iPhone Duo, the first folding screen phone. Meanwhile, the standard iPhone 18, the lower-positioned iPhone 18e, and iPhone Air 2 are expected to be delayed until next spring. In response, Gene Munster, managing partner and co-founder of the analysis company Deepwater Asset Management and a former Piper Jaffray analyst, published an article arguing that Apple's strategy to split the pace of iPhone 18 series releases is working. Specifically, on the first day of the launch of the iPhone 18 Pro series, the estimated delivery time for pre-orders of the corresponding products was about 15% longer than the same period last year. As a result, Gene Munster believes that some consumers who might have bought the basic iPhone are increasing their budgets to buy the more expensive iPhone 18 Pro or iPhone 18 Pro Max.