Recently, the influencer bakery brand Youhe got caught up in public opinion when it closed its store. Following the launch of a nationwide layout and intensive landing in many cities in a short period of time, the brand ushered in the first round of large-scale store adjustments. It was revealed that several new stores in the city were shut down one after another. Many of them survived for less than a year. In response, Youhe's official account posted a video response. In the video, the head of the Youhe Hunan regional brand said that in the process of development, individual stores in some cities are inevitably affected by external factors such as shopping mall traffic leases. This is a normal commercial phenomenon. Driven by the market in the previous two years, Youhe developed at a relatively rapid pace. This year, instead, they actively screen locations. For a national chain brand, there are entry and exit points, and survival of the fittest is inherently a normal commercial phenomenon. We would rather open fewer stores and ensure that every store survives and lives well. This is not a contraction; it is just a reflection of the brand maturing and seeking stability and distance. This year, we took the initiative to adjust our overall development strategy, abandoning extensive expansion, and determined the business principle of opening one family at a time. Each of our new stores opened in Hangzhou, Ningbo, Yichang, Hainan, and Xiamen this year was very successful. We no longer only pursue the number of stores opened, but placed more importance on the profit quality of a single store and the stability of the store's long-term operation, and followed the path of steady development.

Recently, the influencer bakery brand Youhe got caught up in public opinion when it closed its store. Following the launch of a nationwide layout and intensive landing in many cities in a short period of time, the brand ushered in the first round of large-scale store adjustments. It was revealed that several new stores in the city were shut down one after another. Many of them survived for less than a year. In response, Youhe's official account posted a video response. In the video, the head of the Youhe Hunan regional brand said that in the process of development, individual stores in some cities are inevitably affected by external factors such as shopping mall traffic leases. This is a normal commercial phenomenon. Driven by the market in the previous two years, Youhe developed at a relatively rapid pace. This year, instead, they actively screen locations. For a national chain brand, there are entry and exit points, and survival of the fittest is inherently a normal commercial phenomenon. We would rather open fewer stores and ensure that every store survives and lives well. This is not a contraction; it is just a reflection of the brand maturing and seeking stability and distance. This year, we took the initiative to adjust our overall development strategy, abandoning extensive expansion, and determined the business principle of opening one family at a time. Each of our new stores opened in Hangzhou, Ningbo, Yichang, Hainan, and Xiamen this year was very successful. We no longer only pursue the number of stores opened, but placed more importance on the profit quality of a single store and the stability of the store's long-term operation, and followed the path of steady development.