Magnite partners with DIRECTV Advertising to extend agentic AI buying into addressable TV

PUBT · 1d ago
Magnite partners with DIRECTV Advertising to extend agentic AI buying into addressable TV
  • Magnite expanded partnerships to extend its Orchestration layer into linear TV, addressable TV, streaming TV, and digital audio.
  • DIRECTV Advertising will integrate to make its premium TV inventory, authenticated audiences, and measurement easier to discover and activate via AI workflows.
  • Samsung Ads inventory will support high-impact streaming TV formats such as interactive home screen units and pause ads.
  • iHeartMedia inventory will be available for AI-driven buying across live audio streams and podcasts, enabling dynamic, context-aware placements.
  • Orchestration also supports third-party agents from firms such as Newton Research, with interoperability with platforms including Databricks.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202609160800PRIMZONEFULLFEED9827828) on September 16, 2026, and is solely responsible for the information contained therein.