System1 Group Rejects Brave Bison's Fourth Takeover Offer

MT Newswires · 2d ago
03:44 AM EDT, 09/16/2026 (MT Newswires) -- System1 Group (SYS1.L) said Wednesday that it rejected a fourth offer from media, marketing and technology company Brave Bison Group (BBSN.L), saying the proposal materially undervalues the company. Under the offer, shareholders of the marketing research company would receive 2.394 new Brave Bison shares and 1.35 pounds sterling in cash for each System1 share. Alternatively, shareholders can elect to receive 3.36 new Brave Bison shares per System1 share. System1's board said the proposal and the alternative offer are not in the best interests of shareholders, and Unanimously and unequivocally recommended that shareholders reject the proposal.