Gen Digital COO Sells 28,248 Shares
Key Points
The transaction involved 28,248 shares at a weighted average price of $30.67, representing a total value of ~$866,366.
The sale represented 4% of the shares held by the insider prior to the transaction.
The transaction was executed directly by Bryan Seuk Ko under a pre-arranged Rule 10b5-1 trading plan.
The insider maintains a direct position of 744,262 shares with a market value of ~$22.8 million as of the September 4, 2026 market close.
Bryan Seuk Ko, who serves as COO, CLO, and Secretary at Gen Digital Inc. (NASDAQ:GEN), sold 28,248 shares of common stock on Sept. 4, 2026, as disclosed in a recent SEC Form 4 filing.
Transaction summary
| Metric | Value |
|---|---|
| Shares sold | 28,248 |
| Transaction value | $866,366 |
| Post-transaction shares (directly held) | 744,262 |
| Post-transaction value | $22.8 million |
Transaction value based on SEC Form 4 weighted average sale price ($30.67); post-transaction value based on September 04, 2026, market close ($30.65).
Key questions
- What was the mechanism for this trade?
The sale was conducted through a Rule 10b5-1 trading plan adopted by the insider on June 5, 2026, which allows for scheduled transactions to be executed without direct intervention. - How does this sale compare to the insider's total equity interest?
The 28,248 shares sold accounted for 4% of the insider's direct common stock position, and the remaining 744,262 shares represent a continuing 0.12% ownership stake in the company. - What is the recent performance context for the stock?
Shares were priced at $30.67 for this transaction, with the stock having delivered a 5.9% total return over the 12 months ending on the transaction date of Sept. 4, 2026. - Are there any indirect holdings involved?
The filing indicates that the reporting person holds all equity directly, with zero shares attributed to indirect entities such as trusts or limited liability companies.
Company Overview
| Metric | Value |
|---|---|
| Share Price (as of market close 2026-09-10) | $29.76 |
| Market Capitalization | $17.9 billion |
| Revenue (TTM) | $5.1 billion |
| Net Income (TTM) | $1.1 billion |
Company Snapshot
- Gen Digital Inc. delivers comprehensive cyber safety solutions through its flagship Norton 360 subscription platform, which protects personal computers, Macs, and mobile devices against malware, viruses, ransomware, and adware, generating recurring revenue from individual users globally.
- The company operates on a subscription-based business model, leveraging its established Norton brand to deliver all-in-one cyber protection services across multiple geographies, including North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific.
- Gen Digital primarily serves individual consumers and households seeking comprehensive digital security solutions, with a global customer base spanning the United States, Canada, and international markets worldwide.
Gen Digital Inc. is a leading provider of consumer-focused cybersecurity solutions with a market capitalization of $17.9 billion and TTM revenue of $5.1 billion. The company maintains a strong profitability profile with TTM net income of $1.1 billion, demonstrating the resilience and scalability of its subscription-based business model.
Gen Digital's competitive advantage derives from its iconic Norton brand recognition, comprehensive product ecosystem, and established distribution channels across global markets.
What this transaction means for investors
This sale shouldn't concern investors. It was executed under a Rule 10b5-1 plan, which insiders commonly use to make sales for personal financial management reasons. The executive retains most of the previous stake, or 744,262 shares, following the sale.
Importantly, TTM revenue grew over 20% year over year through the second quarter of 2026. The company's margins also remain strong, with the operating margin at nearly 42% over the same period. This growth reflects the company's shift to an all-in-one membership model, which integrates additional features and services.
The company says demand is driven by consumers concerned about AI-related threats. It now has 81 million paid customers.
Analysts anticipate earnings to grow at an annualized rate of 15% in the coming years. The stock is trading just 12% higher than where it was five years ago, but continued growth in the business has brought the forward price-to-earnings multiple down to a cheap-looking 10x.
John Ballard has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.