Genius Sports partners with Equativ, StackAdapt for real-time sports moment ad targeting

PUBT · 1d ago
Genius Sports partners with Equativ, StackAdapt for real-time sports moment ad targeting
  • Genius Sports partnered with Equativ, StackAdapt to sell programmatic ads triggered by live in-game events across CTV, video, display.
  • Moment Engine feeds real-time game data into StackAdapt’s buying workflow, enabling brands to time ads to peak fan engagement.
  • Activation via ready-to-run audience Deal IDs in StackAdapt’s marketplace or custom dynamic creative that updates as play unfolds.
  • Equativ technology can overlay live scores, upcoming matchups into existing creative, aiming to improve second-screen attention during games.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Genius Sports Limited published the original content used to generate this news brief via Business Wire (Ref. ID: 202609100800BIZWIRE_USPR_____20260910_BW515352) on September 10, 2026, and is solely responsible for the information contained therein.