Apple will launch the iPhone Duo, a folding screen phone that costs about $2,000 at a large-scale product launch conference to be held at 10 a.m. local time in Cupertino, California on Wednesday. The press conference is expected to launch the iPhone 18 Pro, the new Apple Watch, and the upgraded AirPods. But the highlight of the whole event will be this folding screen smartphone. Apple believes that this high-priced product will not only be a status symbol, but will also help restore the company's reputation as an innovator. For Apple, the event had another layer of significance: officially introducing the new CEO John Ternus to the world. He took over the CEO position from Tim Cook on September 1, and Cook is currently the executive chairman.

Apple will launch the iPhone Duo, a folding screen phone that costs about $2,000 at a large-scale product launch conference to be held at 10 a.m. local time in Cupertino, California on Wednesday. The press conference is expected to launch the iPhone 18 Pro, the new Apple Watch, and the upgraded AirPods. But the highlight of the whole event will be this folding screen smartphone. Apple believes that this high-priced product will not only be a status symbol, but will also help restore the company's reputation as an innovator. For Apple, the event had another layer of significance: officially introducing the new CEO John Ternus to the world. He took over the CEO position from Tim Cook on September 1, and Cook is currently the executive chairman.