On the evening of September 7, Chayan Yuese's official account published a long post announcing that its sub-brand “Day and Night Poetry Tea and Art Literature Bistro” will close all department stores one after another by October 31, and responded to some recent discussions on social media about closing the store. This is the second sub-brand of the Cha Yan family to announce its exit this year after “Xiaoshen Xian Tea House” completely closed at the end of July. Its multi-brand matrix is shrinking at a rate visible to the naked eye.

Zhitongcaijing · 1d ago
On the evening of September 7, Chayan Yuese's official account published a long post announcing that its sub-brand “Day and Night Poetry Tea and Art Literature Bistro” will close all department stores one after another by October 31, and responded to some recent discussions on social media about closing the store. This is the second sub-brand of the Cha Yan family to announce its exit this year after “Xiaoshen Xian Tea House” completely closed at the end of July. Its multi-brand matrix is shrinking at a rate visible to the naked eye.