The Sign Effect: New Survey Reveals 84% of Consumers Say Signage Directly Influences Their Purchase Decisions

Barchart · 1d ago

Clarity, quality and visibility remain essential to a business's first impression

WEST PALM BEACH, Fla., Sept. 8, 2026 /PRNewswire/ -- Business signage can directly influence whether consumers notice, trust and purchase from a company, according to a new national survey conducted by The Harris Poll on behalf of Signarama®, the world's leading sign franchise. Today marks Signarama's 40th anniversary, making it the perfect occasion to share new insights into how business signage shapes consumer perceptions and purchasing decisions.

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