Guilin Tourism (000978.SZ): Jointly creating a cultural tourism AI skit has yet to receive shared revenue and is expected to account for a relatively small share of the company's revenue

Zhitongcaijing · 1d ago

According to the Zhitong Finance App, Guilin Travel (000978.SZ) issued an announcement. The daily closing price increase deviation value of the company's stock exceeded 20% for three consecutive trading days (September 4, September 7, and September 8, 2026). According to the relevant provisions of the “Shenzhen Stock Exchange Trading Rules”, this is an abnormal fluctuation in stock trading. About “AI Cultural Tourism.” After self-inspection, up to now, the main developments in the company's AI cultural tourism business are as follows: ① The “Guilin One City Tour” platform under Yicheng Tour Company, a holding subsidiary of the company, has connected to the DeepSeek model, built the “Guilin One City Tour” smart cultural tourism integrated platform, and launched the “Guilin Travel AI Assistant”, which covers AI intelligent customer service, intelligent itinerary planning, and accurate marketing functions to comprehensively enhance the visitors' experience. The “Guilin Tourism AI Assistant” mainly empowers the company's main tourism business and does not directly generate revenue. ② Yinziyan Scenic Area iteratively upgraded the AI escort Fortune Pet Cultural and Creative Toy. The revenue generated by this toy currently accounts for very little of the company's revenue. ③ Recently, Guilin Tourism Industry Co., Ltd., a wholly-owned subsidiary of the company, and Nanning Fengji Culture Communication Co., Ltd. jointly created the cultural tourism AI short drama “Three Yuan and the First Mo Man Future” and “Yinziyan • Silver Bone Town Umbrella”. The company has not received shared revenue. It is expected to account for a relatively small share of the company's revenue, which will not have a substantial impact on the company's business performance; at the same time, the two parties are building Guilin's exclusive AIGC travel photography applet. Visitors can use the app to exclusively generate a small AIGC travel photography program in the scenic area. Short film, currently undergoing internal testing At the stage, it has not yet entered the market.