NIQ says $1.1 trillion US consumer goods market polarizes as premium, value tiers gain share

PUBT · 1d ago
NIQ says $1.1 trillion US consumer goods market polarizes as premium, value tiers gain share
  • NIQ Global Intelligence analysis flags a “barbell” shift in the US consumer goods market, concentrating growth at premium and value tiers.
  • Report sizes the US fast-moving consumer goods market at more than USD 1.1 trillion, with mainstream products losing share.
  • Premium demand remains strongest in wellness, beauty, identity-led categories, while shoppers simultaneously trade down on staples.
  • Private label competition is expanding at both ends of the price spectrum, raising pressure on mid-tier brands without clear differentiation.
  • Gen Z is a key driver of premium growth; its global spending power is projected to reach USD 12 trillion by 2030.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on September 08, 2026, and is solely responsible for the information contained therein.