SEB outlines Rebound Plan in investor presentation

PUBT · 1d ago
SEB outlines Rebound Plan in investor presentation
  • SEB outlined a Rebound Plan to return to profitable growth, prioritizing innovation, faster launches, social-first marketing, e-commerce, AI, data.
  • 2025 revenue EUR 8.2 billion; consumer EUR 7.2 billion; professional EUR 1 billion; operating result from activity EUR 601 million; margin 7.4%.
  • Consumer sales mix: Western Europe 36%, China 26%, Other EMEA 17%, North America 10%, Other Asia 7%, South America 4%.
  • Professional strategy targets beverage and culinary equipment, supported by a new China professional coffee hub combining R&D, purchasing, production.
  • Scale highlights: presence in 150+ countries; 400 million+ products sold yearly; 32,000+ employees; 47 industrial sites; about 500 patents filed.


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