According to TrendForce Jibang Consulting's latest mobile phone industry survey, global smartphone production reached 275 million units in the second quarter of 2026, down 8% from the same period last year. The decline was lower than previously predicted, and overall performance was superior to market expectations. According to TrendForce Jibang Consulting's analysis, this season's better-than-expected performance is mainly driven by two factors: first, some consumers are concerned that the increase in memory prices will continue to drive up the cost of the whole machine, causing another wave of price increases in 2027, so they chose to buy in advance; second, some brands previously lowered their production plans excessively due to rising memory costs, but now they are making compensatory adjustments as market conditions stabilize. Driven by the above effects, TrendForce Jibang Consulting raised the smartphone production forecast for the full year 2026 from 1.05 billion to 1.07 billion, and the annual decline was reduced from 16% to 14%.

According to TrendForce Jibang Consulting's latest mobile phone industry survey, global smartphone production reached 275 million units in the second quarter of 2026, down 8% from the same period last year. The decline was lower than previously predicted, and overall performance was superior to market expectations. According to TrendForce Jibang Consulting's analysis, this season's better-than-expected performance is mainly driven by two factors: first, some consumers are concerned that the increase in memory prices will continue to drive up the cost of the whole machine, causing another wave of price increases in 2027, so they chose to buy in advance; second, some brands previously lowered their production plans excessively due to rising memory costs, but now they are making compensatory adjustments as market conditions stabilize. Driven by the above effects, TrendForce Jibang Consulting raised the smartphone production forecast for the full year 2026 from 1.05 billion to 1.07 billion, and the annual decline was reduced from 16% to 14%.