Fangzheng Securities released a research report stating that the impact of AI on the Internet media industry is not limited to a single business link, but is gradually penetrating into industrial chain links such as content production, distribution, marketing, and commercialization. Based on the aforementioned A/B two-sided analysis framework, it is recommended to focus on companies where existing resource endowments can be extended to the AI era, and AI can directly improve production and operation efficiency.

Zhitongcaijing · 1d ago
Fangzheng Securities released a research report stating that the impact of AI on the Internet media industry is not limited to a single business link, but is gradually penetrating into industrial chain links such as content production, distribution, marketing, and commercialization. Based on the aforementioned A/B two-sided analysis framework, it is recommended to focus on companies where existing resource endowments can be extended to the AI era, and AI can directly improve production and operation efficiency.