On September 7, the Information Office of the State Council held a press conference to introduce the high-quality development of classic historical industries. Feng Haicang, head of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, answered the question of how to transform the cultural heritage of classic historical industries into market competitiveness. He explained that the Ministry of Industry and Information Technology is working hard on two aspects. The first is brand development. From an enterprise perspective, we need to speed up the construction of a phalanx of famous Chinese consumer brands, support more classic historical enterprises to select famous Chinese consumer products, and promote the construction of a number of world-class classic brands. In terms of the industry, most of the business entities such as Suzhou embroidery and Longquan celadon are skilled but small in scale. They are mainly small and medium-sized enterprises. We should encourage these high-quality small and medium-sized enterprises to be refined and advanced. At the same time, it is necessary to support such enterprises to introduce modern management methods and production methods, and follow the development path of “specialization, excellence and innovation.” In terms of industry, we are mainly optimizing the regional layout of the industry, determined to cultivate a number of historical and classic industrial clusters on a scale of 100 billion, and raise the level of regional industrial agglomeration development. Second, in terms of brand promotion, the main thing is to focus on the “Four Ones” and organize a conference, that is, the first historical classic industry fair; carry out an event, a national tour of famous Chinese consumer goods; organize a competition, the China Consumer Goods Industry Innovation Competition; promote the establishment of an organization, an international silk organization, encourage enterprises to participate in national exhibitions and display activities, expand overseas promotion channels for the classic historical industry, and actively promote the integration of classic historical products into the international high-end consumer market. In addition, we are actively promoting the “4 100” communication and promotion campaign, creating 100 recommendation officers, shooting 100 micro-documentaries, producing 100 AI short dramas, and developing 100 historical classic product experience routes. Through this series of initiatives, we are digging deeper into vivid materials for the growth of domestic brands and telling the brand stories of the new era of classic Chinese historical industries rooted in Chinese culture and based on innovative practices.

On September 7, the Information Office of the State Council held a press conference to introduce the high-quality development of classic historical industries. Feng Haicang, head of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, answered the question of how to transform the cultural heritage of classic historical industries into market competitiveness. He explained that the Ministry of Industry and Information Technology is working hard on two aspects. The first is brand development. From an enterprise perspective, we need to speed up the construction of a phalanx of famous Chinese consumer brands, support more classic historical enterprises to select famous Chinese consumer products, and promote the construction of a number of world-class classic brands. In terms of the industry, most of the business entities such as Suzhou embroidery and Longquan celadon are skilled but small in scale. They are mainly small and medium-sized enterprises. We should encourage these high-quality small and medium-sized enterprises to be refined and advanced. At the same time, it is necessary to support such enterprises to introduce modern management methods and production methods, and follow the development path of “specialization, excellence and innovation.” In terms of industry, we are mainly optimizing the regional layout of the industry, determined to cultivate a number of historical and classic industrial clusters on a scale of 100 billion, and raise the level of regional industrial agglomeration development. Second, in terms of brand promotion, the main thing is to focus on the “Four Ones” and organize a conference, that is, the first historical classic industry fair; carry out an event, a national tour of famous Chinese consumer goods; organize a competition, the China Consumer Goods Industry Innovation Competition; promote the establishment of an organization, an international silk organization, encourage enterprises to participate in national exhibitions and display activities, expand overseas promotion channels for the classic historical industry, and actively promote the integration of classic historical products into the international high-end consumer market. In addition, we are actively promoting the “4 100” communication and promotion campaign, creating 100 recommendation officers, shooting 100 micro-documentaries, producing 100 AI short dramas, and developing 100 historical classic product experience routes. Through this series of initiatives, we are digging deeper into vivid materials for the growth of domestic brands and telling the brand stories of the new era of classic Chinese historical industries rooted in Chinese culture and based on innovative practices.