The Zhitong Finance App learned that on September 7, six departments including the Ministry of Industry and Information Technology issued “Opinions on Promoting High-Quality Development of Classic Historical Industries”. Among them, it is proposed to speed up the upgrading of industrial intelligence. Prepare implementation guidelines for artificial intelligence to empower classic industries in history, support dominant production regions to explore and build industrial brains, and construct high-quality data sets covering parameters such as recipes, patterns, and processes. Accelerate the application of artificial intelligence models to analyze traditional process principles, deepen intelligent scenario applications such as dynamic control, quality traceability, and flexible production, and support the construction of a number of future tea factories, smart pharmacies, smart kilns, and digital smart wineries. Establish an industrial process knowledge map, support the rapid transformation of creative design, and achieve personalized production through crowdfunding.
The original text is as follows:
Opinions on promoting the high-quality development of classic historical industries
Classic historical industries refer to traditional Chinese characteristic industries with rich cultural heritage, such as silk, tea, porcelain, traditional Chinese medicine, brewing, arts and crafts, and the four treasures of literature. They are the wisdom crystallization of Chinese civilization and a national treasure. They have accumulated the great creativity of the working people and the Chinese nation's relentless pursuit of a better life over thousands of years. Vigorously developing classic historical industries is an effective way to expand domestic demand and boost consumption. It is an important part of inheriting Chinese civilization and enhancing cultural self-confidence.
I. General Requirements
Guided by Xi Jinping's ideology of socialism with Chinese characteristics in the new era, thoroughly implement the spirit of the 20th National Congress and the 20th Plenary Session of the CPC, earnestly implement the arrangements of the Fourth Plenary Session, adhere to the close integration of expanding domestic demand, benefiting people's livelihood, and promoting consumption, grasp the relationship between inheriting traditional roots and strengthening the innovation of the times, stimulating cultural values and creating economic benefits, maintaining national characteristics and integrating with international fashion, and consolidate and enhance the position and competitiveness of classic historical industries in the global industrial division of labor. By 2028, cultivate 50 leading enterprises on a scale of 10 billion, shape 100 famous Chinese consumer products, build a number of 100 billion characteristic industrial clusters, and form an industrial layout with hierarchical distribution and complementary advantages. By 2030, cultivate and form a number of world-class enterprises and well-known brands to promote the middle and high-end of the global value chain.
II. Strengthen the overall planning of historical and classic industries
(1) Consolidate the foundation for industrial development. Organize the compilation of a series of historical classic industry books to support universities, think tanks, and well-known enterprises in the classical historical industry (hereinafter referred to as “classic famous enterprises”) to jointly establish historical classic industry research institutes. Strengthen the monitoring of industry statistics and establish and improve a list of classic historical industries. Relying on the construction of China's famous consumer products, establish a national industrial resource information database, compile industrial distribution maps, and cultivate production areas with unique advantages.
(2) Optimizing industrial planning and layout. Strengthen medium- and long-term planning and deployment of classic historical industries, guide local regions to adapt to local conditions to accelerate the development of characteristic industries, guide dislocated development and coordination between regions, promote efficient allocation of factors and division of labor and collaboration in the industrial chain, promote resource sharing and complementary advantages, and avoid homogenized competition and repeated construction. Deeply connect with regional development strategies and support regions that are in a position to do so to jointly build characteristic industrial corridors such as silk, tea, and porcelain.
(3) Promote the construction of industrial clusters. Relying on advantageous industrial clusters, establish a resource bank with characteristic historical and classic industries in the county area, further promote the cultivation and construction of high-quality counties (districts, towns), support the creation of national geographical indication protection demonstration zones, and promote the formation of a number of historical classic industrial clusters with outstanding main businesses, complete chains and complete supporting facilities. Actively promote the “studio+digital workshop” development model, encourage leading enterprises to take the lead in building industrial cooperation platforms, and build a number of historic classic industrial highlands.
(4) Accelerate enterprise classification and cultivation. Support classic famous enterprises to become better and stronger, accelerate the cultivation of individual champion enterprises in the manufacturing industry, and promote the construction of a number of world-class classic brands. Guide small and medium-sized enterprises to improve and deepen, encourage high-quality enterprises to apply for specialized, special and new “little giant” enterprises, and support the inclusion of eligible enterprises in the scope of special funding support for the development of small and medium-sized enterprises at the provincial level. Support workshop-style and family-owned enterprises to introduce modern production technology and management methods, accelerate the improvement of industrial design capabilities, and promote optimization and innovation of traditional processes.
3. Promote the inheritance, innovation, transformation and upgrading of classic historical industries
(5) Strengthen industrial protection and inheritance. Systematically sort out key protection and inheritance targets in classic historical industries, and accelerate the protection of scarce natural raw materials, rescue records of core techniques, and process restoration. Strengthen the protection of classic enterprises with intangible heritage techniques and related immovable cultural relics, support the inclusion of core techniques in the list of representative intangible heritage projects and agricultural cultural heritage lists at or above the provincial level, incorporate historical classic industrial relics that meet cultural relics certification standards into the cultural relics protection system, and promote the integrity, innovation and development of time-honored brands. Build thematic intangible heritage museums and studios online and offline to create a good atmosphere to protect and support the development of the industry.
(6) Establish an industrial science and technology innovation system. Strengthen the construction of industrial innovation platforms, rely on key laboratories, manufacturing pilot platforms, etc. to accelerate technological innovation, and enhance the supply of key common technologies such as material improvement, process optimization, and equipment upgrades. Encourage enterprises to focus on product formulation and core technology, strengthen the layout of invention patents, and strengthen the creation, protection and application of intellectual property rights for key technologies.
(7) Promote high-end industrial development. Encourage cross-border cooperation between famous classic enterprises, first-tier brands, famous designers, etc. to develop and cultivate classic luxury products with high added value. Promote the upgrading of product packaging design to modernization, fashion, lifestyle and internationalization, and reduce excessive packaging. Deepen the integrated development of classic historical industries with high-end manufacturing, modern services, and the digital economy.
(8) Accelerate the upgrading of industrial intelligence. Prepare implementation guidelines for artificial intelligence to empower classic industries in history, support dominant production regions to explore and build industrial brains, and construct high-quality data sets covering parameters such as recipes, patterns, and processes. Accelerate the application of artificial intelligence models to analyze traditional process principles, deepen intelligent scenario applications such as dynamic control, quality traceability, and flexible production, and support the construction of a number of future tea factories, smart pharmacies, smart kilns, and digital smart wineries. Establish an industrial process knowledge map, support the rapid transformation of creative design, and achieve personalized production through crowdfunding.
(9) Deepen the green transformation of the industry. Develop and promote new green and low-carbon materials such as biodegradable materials and natural vegetable dyes, and support enterprises to carry out energy-saving transformation and clean energy replacement of boilers and kilns, and gradually eliminate coal-fired boiler kilns. Support silk, tea, porcelain and other companies to carry out carbon footprint accounting for products, and promote international recognition. Promote the internationalization of green and low-carbon standards for classic historical industries, and accelerate the construction of a green and low-carbon industrial chain supply chain.
4. Promoting the diversified and integrated development of historical and classic industries
(10) Promote the deep integration of “historical classics+culture”. Encourage the creation of works such as film, television, literature, music, animation, performing arts, games, and documentaries on classic historical industries. Support classic famous enterprises, cultural and creative institutions, non-genetic inheritors, etc. to develop cultural and creative products, intangible heritage goods, and characteristic cultural products with cultural connotations, aesthetic and practical functions of the times. Local authorities are encouraged to rely on characteristic industrial resources and related immovable cultural relics to host themed cultural events and rural cultural industry creative contests. Set up historical and classic industry-themed experiential workshops, village art workshops, and intangible heritage workshops according to local conditions, and use modern information technology to reproduce production scenarios and processes.
(11) Build a full chain ecosystem of “historical classics+tourism”. Support the deep integration of classic historical industries with red tourism, industrial tourism, sports tourism, and rural tourism, etc., and launch characteristic industrial tourism routes rich in cultural content and adapted to the cultural interests and consumption habits of domestic and foreign tourists. Promote the inclusion of classic historical products in tourist product recommendation lists such as “city gifts” and “rural goodies”, and support the establishment of creative markets and smart experience stores in business districts, pedestrian streets, scenic spots, and cultural industrial parks. Create a space for nighttime cultural tourism consumption, and enrich the experience of projects such as ancient brewing and nighttime garden tours.
(12) Promote the collaborative development of “historical classics+health care”. Support classic famous enterprises to cooperate with medical institutions and health care bases to develop products such as health tea and traditional Chinese medicine bath packs. Encourage the introduction of mindfulness programs such as tea ceremony training and handmade embroidery in health institutions, tourist places, and country houses. Promote the construction of a number of health facilities with industrial experience and health functions, and provide immersive and healing leisure and vacation services.
(13) Explore innovation in the “historical classic+education” model. Support places that are in a position to do so to carry out research and practice activities on classical historical industries, and guide students to experience techniques with non-genetic recipients, masters of arts and crafts, and famous rural craftsmen according to local conditions. Encourage the display of students' works, and support the use of resources such as corporate showrooms, master studios, and intangible heritage workshops to host activities such as public welfare forums and parent-child workshops.
(14) Promote mutual promotion and mutual advancement of “historical classics+rural revitalization”. Accelerate the development of rural historical and classic industrial resources, support famous rural craftsmen to pass on traditional craftsmanship, and build handmade brands with rural characteristics. Encourage the revitalization and use of resources such as vacant farm houses according to law and regulations to create “micro workshops,” “rural craftsman studios,” and “intangible heritage workshops” for classic historical industries. Explore the “village group+family workshop+classic famous enterprise” development model, encourage leading enterprises to establish value sharing mechanisms with tea farmers, medicinal farmers, silkworm farmers, etc., encourage the development of cultural industries with rural characteristics, and promote the cultural industry to empower rural revitalization.
5. Cultivate a good ecology for high-quality development of classic historical industries
(15) Strengthen trademark brand building and promotion. Strengthen the development of brand value evaluation standards for classic historical industries, and promote brand value evaluation and application of results. Support the market-based holding of historical and classic industry fairs, encourage the establishment of exhibition areas for classic famous products in urban cultural living rooms, transportation hubs, key business districts, etc., and support the use of new media platforms to post live or short video works with content and depth. Deeply implement the agricultural brand quality cultivation plan, continue to carry out the “Thousand Enterprises, 100 Cities” trademark brand value enhancement campaign, and support the construction of well-known trademark brands in the industry.
(16) Strengthen quality construction and standard guidance. Encourage local authorities to carry out quality chain work for classic historical industries, speed up the development and supply of national standards for classic historical industries, and focus on filling up shortcomings in product quality, process specifications, and green production standards. Implement leading actions for classic famous enterprise standards, organize and formulate implementation application guidelines for industrial standards, and strengthen the promotion of standard application and evaluation of implementation effects. Support advantageous fields such as silk, porcelain, traditional Chinese medicine, and tea to participate in the revision of international standards.
(17) Strengthen policy support. Give full play to the role of national industrial and financial cooperation platforms and relevant local policies, encourage financial institutions to launch financial products and services adapted to the characteristics of the industry in accordance with the law, and support pledge financing with intangible assets related to trademarks, patents, copyrights, etc. Strengthen policy coordination in finance, finance, science and technology, trade, environmental protection, etc., encourage local authorities to make good use of existing funding channels, guide social capital investment, and support eligible historical and classic industries.
(18) Accelerate the continuous development of talents. Strengthen the construction of high-level talent teams, carry out selection activities such as arts and crafts masters in a standardized and orderly manner, and reasonably guarantee the remuneration of representative inheritors of national and provincial intangible heritage and young practitioners. Improve professional standards that meet the characteristics of traditional skills, implement the “New Level 8 Worker” vocational skill rating system, and clear career development channels for skilled workers with traditional skills. Support local authorities to incorporate technical talents from classic historical industries into the skilled talent evaluation system in line with reality, and include highly skilled talents in talent classification catalogs and within the scope of direct settlement in cities.
6. Accelerate the internationalization of classic historical industries
(19) Build a multi-channel overseas platform. Give full play to the role of high-quality multilateral cooperation mechanisms such as the “Belt and Road”, the Regional Comprehensive Economic Partnership Agreement, and the Shanghai Cooperation Organization, make good use of open platforms such as the Pilot Free Trade Zone and the Hainan Free Trade Port, and strengthen international cooperation in the fields of technology, standards, and markets. Organize and implement the “World Launch of Classic Brands” to support famous classic enterprises to launch new products, display, trade and promote new products using key exhibition platforms such as the China International Import Expo, the China International Trade in Services Fair, and the China International Consumer Goods Fair. Encourage famous products such as tea, traditional Chinese medicine, and silk to enter port duty-free shops, departure tax refund stores, city duty-free shops, and high-end supermarkets in accordance with the law and regulations, and support classic famous enterprises to set up brand experience centers overseas.
(20) Strengthen the promotion of classic and famous products. Relying on activities such as “A Thousand Sails to Sea,” “Happy Spring Festival,” “Colorful Chinese Festival Gifts,” and “Audiovisual China Global Broadcasting,” we have created an overseas brand with both cultural roots and global appeal. Select celebrities to act as ambassadors for overseas communication, encourage the establishment of “village broadcasts, travel broadcasts, and art broadcasts” promotion platforms, and create logo products such as “Chinese gifts” and “Guochao boutiques.” Support famous classic companies to participate in well-known domestic and foreign design contests and quality awards, and promote the integration of historical classic products into the international high-end consumer market.
7. Strengthen organizational implementation
The Ministry of Industry and Information Technology should work with relevant parties to strengthen coordination, consolidate work responsibilities, and promote the formation of joint work efforts. All relevant departments should follow the division of responsibilities, refine work initiatives, and ensure that all tasks are carried out in an orderly manner. Based on local reality and industrial characteristics, all regions should strengthen industrial support and precise guidance, summarize and promote typical experiences and practices, and actively explore innovative paths for the protection, inheritance and high-quality development of classic historical industries.
This article was selected from the “Ministry of Industry and Information Technology” official website, Zhitong Finance Editor: Feng Qiuyi.