After experiencing the pain of the industry in recent years where new car prices have been reversed, inventories are high, and profits have shrunk drastically, domestic car dealers, which are mired in a quagmire of survival, have begun to break out of the trough. According to incomplete statistics, up to now, car dealers such as Zhongsheng Holdings, Harmony Auto, Meidong Auto, Yongda Auto, and Baidley Holdings have all disclosed their 2026 semi-annual reports. Looking at various report cards, the overall prosperity of the domestic automobile dealership industry steadily recovered in the first half of the year, and “reversing losses and recovering profits” became the main line of industry development. However, in the context of heated competition in the terminal market, the automobile dealership industry has not ushered in a full recovery, and the industry is still in a critical window of painful transformation and structural reshaping. The traditional “new car sales as the core” profit model has failed, and after-sales service has become the core profit pillar for dealers. At the same time, channel iteration and new energy layout have become important directions for the industry to break the game and transform.

After experiencing the pain of the industry in recent years where new car prices have been reversed, inventories are high, and profits have shrunk drastically, domestic car dealers, which are mired in a quagmire of survival, have begun to break out of the trough. According to incomplete statistics, up to now, car dealers such as Zhongsheng Holdings, Harmony Auto, Meidong Auto, Yongda Auto, and Baidley Holdings have all disclosed their 2026 semi-annual reports. Looking at various report cards, the overall prosperity of the domestic automobile dealership industry steadily recovered in the first half of the year, and “reversing losses and recovering profits” became the main line of industry development. However, in the context of heated competition in the terminal market, the automobile dealership industry has not ushered in a full recovery, and the industry is still in a critical window of painful transformation and structural reshaping. The traditional “new car sales as the core” profit model has failed, and after-sales service has become the core profit pillar for dealers. At the same time, channel iteration and new energy layout have become important directions for the industry to break the game and transform.