According to people familiar with the matter, Ford has set an ambitious target for its new electric truck. This sales scale was previously only achieved by Tesla in the US market. Ford plans to sell more than 100,000 units in the first year of production of this truck. This electric truck, called the Ford Fathom, starts at around $30,000 and will go on sale next year. Ford hopes to use this to achieve mass sales results that were previously unattainable for its higher-priced electric vehicles. The Fathom model will be built on a new self-developed platform. Executives said that the truck's technology is designed to target Tesla and emerging Chinese car companies, and the price level is on par with mainstream cars and SUVs. Ford will start accepting customer orders early next year. If the goals set by Ford can be achieved, Fathom will be among the best-selling electric cars in the US in the first year after production. With the exception of Tesla, the leading electric vehicle company, no other car company can achieve annual sales of 100,000 electric models in the US market. Last year, Tesla's Modely SUV sold about 357,000 units, and the Model 3 sedan sold more than 190,000 units. GM, which is ranked after Tesla, sold nearly 170,000 pure electric vehicles across the US in 2025, but this sales volume comes from three different brands.

According to people familiar with the matter, Ford has set an ambitious target for its new electric truck. This sales scale was previously only achieved by Tesla in the US market. Ford plans to sell more than 100,000 units in the first year of production of this truck. This electric truck, called the Ford Fathom, starts at around $30,000 and will go on sale next year. Ford hopes to use this to achieve mass sales results that were previously unattainable for its higher-priced electric vehicles. The Fathom model will be built on a new self-developed platform. Executives said that the truck's technology is designed to target Tesla and emerging Chinese car companies, and the price level is on par with mainstream cars and SUVs. Ford will start accepting customer orders early next year. If the goals set by Ford can be achieved, Fathom will be among the best-selling electric cars in the US in the first year after production. With the exception of Tesla, the leading electric vehicle company, no other car company can achieve annual sales of 100,000 electric models in the US market. Last year, Tesla's Modely SUV sold about 357,000 units, and the Model 3 sedan sold more than 190,000 units. GM, which is ranked after Tesla, sold nearly 170,000 pure electric vehicles across the US in 2025, but this sales volume comes from three different brands.