NIQ Advances Agentic Commerce Measurement Strategy Through Collaboration With Similarweb

New solution will connect AI-driven discovery to consumer intent, product content, AI-driven traffic and sales conversion

NIQ (NYSE:NIQ), a leading consumer intelligence company, today announced further advancements in its Agentic Commerce Measurement strategy through a collaboration with Similarweb (NYSE:SMWB). The companies are collaborating on a new solution to help brands, retailers and technology platforms understand how products are purchased in an increasingly agentic economy.

The work adds a measurement component to NIQ’s Commerce Intelligence strategy, focused on deploying NIQ’s world-class, AI-ready content directly into agentic commerce workflows and equipping brands and retailers with the signals they need to react effectively.