According to Omdia's latest data, in the second quarter of 2026, the smartphone market in Latin America fell 12% year on year, and shipments fell to 30.3 million units. The rise in DRAM and NAND costs gradually spread to retail prices, with the most obvious impact on demand for entry-level devices. Manufacturers and channel providers previously partially offset the impact of rising costs in the first quarter through early stocking and inventory buffering. However, in the second quarter, these buffers weakened, and demand at the lower end of the market was under greater pressure, while the performance of the mid-range, high-end, and high-end flagship markets were relatively more resilient.

According to Omdia's latest data, in the second quarter of 2026, the smartphone market in Latin America fell 12% year on year, and shipments fell to 30.3 million units. The rise in DRAM and NAND costs gradually spread to retail prices, with the most obvious impact on demand for entry-level devices. Manufacturers and channel providers previously partially offset the impact of rising costs in the first quarter through early stocking and inventory buffering. However, in the second quarter, these buffers weakened, and demand at the lower end of the market was under greater pressure, while the performance of the mid-range, high-end, and high-end flagship markets were relatively more resilient.