Shanshan Brand (01749) announced interim results. Profit attributable to shareholders of RMB 3,023,800 decreased by 74.94% year-on-year

According to the Zhitong Finance App, Shanshan Brand (01749) announced interim results for the six months ended June 30, 2026, with revenue of 388 million yuan (RMB, same below), a year-on-year decrease of 8.78%; profit attributable to shareholders was 3,023,800 yuan, a year-on-year decrease of 74.94%; and basic profit per share was 2.27 points.

According to the announcement, up to this period, in the face of weak demand for terminals in the apparel industry and continuous intensification of market competition, the Group continued to push forward refined channel structure reforms, carefully sort out the national market layout, actively shrink the inefficient market with poor long-term performance, close inefficient and continuously losing stores in an orderly manner, rectify distributor channels, concentrate resources on core business districts and key advantage areas, and continuously optimize the overall channel layout structure; at the same time, the Group continued to optimize the live e-commerce business, adjust the allocation of online marketing resources, and promote the improvement of terminal quality and efficiency. However, external factors such as pressure on demand across the industry, cautious consumer spending intentions, and increased offline homogenization competition continued to impact terminal sales. Combined with the Group's active channel clearance and structural optimization during this period, this led to a short-term revenue contraction, causing gross profit to decline slightly and overall profit to decline.