Shanshan Brand FY26 H1 profit drops 75.2% to RMB 3.02 million; revenue falls 8.8% to RMB 387.9 million

PUBT · 2d ago
Shanshan Brand FY26 H1 profit drops 75.2% to RMB 3.02 million; revenue falls 8.8% to RMB 387.9 million
  • Shanshan Brand Management posted profit attributable to owners of RMB 3.02 million, down 75.2% year-on-year; EPS fell to RMB 2.27 cents.
  • Revenue slipped 8.8% to RMB 387.9 million, with weakness tied to e-commerce optimization and channel rationalization.
  • Gross profit declined 8.1% to RMB 164.6 million, while selling and distribution expenses decreased 7.9% to RMB 136 million.
  • Retail store count dropped 9.9% to 526 as the group exited underperforming markets and restructured distributor channels.
  • Second-half focus remains profit growth via refined operations, product upgrades and ramp-up of its 5G smart manufacturing industrial park.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Shanshan Brand Management Co. Ltd. published the original content used to generate this news brief via IIS, the regulatory disclosure system operated by the Hong Kong Stock Exchange (HKex) (Ref. ID: HKEX-EPS-20260826-12299900), on August 26, 2026, and is solely responsible for the information contained therein.