Hyundai CEO Jose Muñoz announced the largest product launch plan in the car company's history, announcing that it will launch more than 100 new and modified models with the intention of challenging Toyota in the competitive US hybrid market and resisting the impact of competition in other regions of the world. The plan was officially unveiled at Hyundai Motor CEO Investor Day in Seoul on Wednesday. South Korea's largest car company will enter 18 new sub-tracks, covering mid-size pickups, light commercial vehicles, and non-load-bearing models. Of all the new and remodeled models, 58 will be launched in the US, the largest market, 41 in Europe, 26 in India, and 22 in China. Some models will be launched simultaneously across regions. The background of this major product lineup adjustment is that global demand for pure electric vehicles is weakening. Hyundai Motor strives to diversify power technology routes and expand hybrid and extended-range electric vehicle product lines while developing electric vehicles. Launching more hybrid models in the US market will help maintain market share; in an environment of high fuel prices, consumers are buying a large number of oil-electric hybrid models.

Hyundai CEO Jose Muñoz announced the largest product launch plan in the car company's history, announcing that it will launch more than 100 new and modified models with the intention of challenging Toyota in the competitive US hybrid market and resisting the impact of competition in other regions of the world. The plan was officially unveiled at Hyundai Motor CEO Investor Day in Seoul on Wednesday. South Korea's largest car company will enter 18 new sub-tracks, covering mid-size pickups, light commercial vehicles, and non-load-bearing models. Of all the new and remodeled models, 58 will be launched in the US, the largest market, 41 in Europe, 26 in India, and 22 in China. Some models will be launched simultaneously across regions. The background of this major product lineup adjustment is that global demand for pure electric vehicles is weakening. Hyundai Motor strives to diversify power technology routes and expand hybrid and extended-range electric vehicle product lines while developing electric vehicles. Launching more hybrid models in the US market will help maintain market share; in an environment of high fuel prices, consumers are buying a large number of oil-electric hybrid models.