The “Shanghai Three-Year Action Plan to Promote the Capacity Expansion and Quality Improvement of the Advertising Industry” proposes that by 2028, the scale of the city's advertising industry is expected to exceed 480 billion yuan. According to the “Shanghai Advertising Industry Development Index Report” released by Shanghai for the first time this year, the Shanghai Advertising Industry Development Index reached 135.1 points in 2025, an increase of 14.1% over the previous year. The advertising industry generally showed a good trend of innovation-driven, digital intelligence transformation, and sharp rise in quantity and quality. In terms of industrial strength, the revenue of regulated advertising companies in Shanghai reached 420.48 billion yuan last year, accounting for 20.5% of the country; in terms of industrial innovation, Shanghai's creative-intensive advertising business accounted for 40% of the country, leading in “creative concentration”; the digital advertising industry is booming, and AI has a strong enabling effect. The number of regulated Internet advertising companies in the city reached 591, and the revenue share increased to 85.4%. In terms of economic benefits, in 2025, advertising companies in the city paid 18.52 billion yuan in taxes, and the tax contribution reached an all-time high.

The “Shanghai Three-Year Action Plan to Promote the Expansion and Quality Improvement of the Advertising Industry” proposes that by 2028, the scale of the city's advertising industry is expected to exceed 480 billion yuan. According to the “Shanghai Advertising Industry Development Index Report” released by Shanghai for the first time this year, the Shanghai Advertising Industry Development Index reached 135.1 points in 2025, an increase of 14.1% over the previous year. The advertising industry generally showed a good trend of innovation driven, digital intelligence transformation, and sharp rise in quantity and quality. In terms of industrial strength, the revenue of regulated advertising companies in Shanghai reached 420.48 billion yuan last year, accounting for 20.5% of the country; in terms of industrial innovation, Shanghai's creative-intensive advertising business accounted for 40% of the country, leading in “creative concentration”; the digital advertising industry is booming, and AI has a strong enabling effect. The number of regulated Internet advertising companies in the city reached 591, and the revenue share increased to 85.4%. In terms of economic benefits, in 2025, advertising companies in the city paid 18.52 billion yuan in taxes, and the tax contribution reached an all-time high.