The Ministry of Agriculture and Rural Affairs issued the “15th Five-Year Plan for the Development of the National Agricultural Products Market System”. Among them, it was mentioned to cultivate new forms of agricultural product consumption. Enrich consumption scenarios, promote the integration of agricultural product consumption into fields such as cultural tourism and sporting events, and expand consumption of green and high-quality agricultural products. Deeply implement the “Digital Commerce for Farming” and “Internet +” agricultural products leaving the village and entering the city, guide platform enterprises to sink into the countryside, broaden offline and online integration channels, promote models such as direct e-commerce procurement and community group buying, and promote online sales of agricultural products. Agricultural product wholesale markets, supermarkets, etc. are encouraged to explore and carry out promotional activities such as agricultural product launches and first exhibitions. Encourage the development of new models such as “personalized customization+instant logistics” and “pre-sale+collection and distribution”. Cultivate business formats such as harvest bazaars and high-quality agricultural product experience stores, and market and promote specialty high-quality products.

The Ministry of Agriculture and Rural Affairs issued the “15th Five-Year Plan for the Development of the National Agricultural Products Market System”. Among them, it was mentioned to cultivate new forms of agricultural product consumption. Enrich consumption scenarios, promote the integration of agricultural product consumption into fields such as cultural tourism and sporting events, and expand consumption of green and high-quality agricultural products. Deeply implement the “Digital Commerce for Farming” and “Internet +” agricultural products leaving the village and entering the city, guide platform enterprises to sink into the countryside, broaden offline and online integration channels, promote models such as direct e-commerce procurement and community group buying, and promote online sales of agricultural products. Agricultural product wholesale markets, supermarkets, etc. are encouraged to explore and carry out promotional activities such as agricultural product launches and first exhibitions. Encourage the development of new models such as “personalized customization+instant logistics” and “pre-sale+collection and distribution”. Cultivate business formats such as harvest bazaars and high-quality agricultural product experience stores, and market and promote specialty high-quality products.