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Is Cloudflare’s (NET) Expanding Role in Encrypted Messaging Audits Quietly Reframing Its Core Moat?

Simply Wall St · 4d ago
  • On August 12, 2026, Cloudflare, Inc. announced it is serving as an independent Key Transparency auditor for Signal, helping verify Signal’s automatic key verification system without accessing users’ identities or message content.
  • By adding Signal to its existing WhatsApp auditing role, Cloudflare is strengthening its position as critical privacy infrastructure for large-scale encrypted messaging platforms.
  • Next, we’ll examine how Cloudflare’s expanded role auditing Signal’s key transparency system fits into and potentially reinforces its investment narrative.

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Cloudflare Investment Narrative Recap

To own Cloudflare, you need to believe it can translate its role in securing and accelerating internet traffic into a durable, broad platform business despite ongoing losses and stiff competition. The Signal auditing news reinforces Cloudflare’s credibility in privacy and security, but it does not materially change the near term catalyst around scaling Zero Trust and AI offerings or the key risk of margin pressure from rising costs and customer concentration.

Among recent announcements, the July 2026 expansion of Pay Per Crawl into a broader Pay Per Use model is most relevant. Together with Signal’s key transparency auditing, it underlines Cloudflare’s push to sit in the critical path of both human and machine traffic, which could support higher value enterprise deals and new transaction based revenue streams, while still leaving open questions about how quickly these products will be meaningfully monetized.

Yet investors should also weigh how Cloudflare’s rising costs and still negative earnings could interact with tightening data privacy rules and concentrated large customer exposure...

Read the full narrative on Cloudflare (it's free!)

Cloudflare's narrative projects $5.4 billion revenue and $580.9 million earnings by 2029. This requires 28.7% yearly revenue growth and about a $787 million earnings increase from -$206.3 million today.

Uncover how Cloudflare's forecasts yield a $333.55 fair value, a 19% upside to its current price.

Exploring Other Perspectives

NET 1-Year Stock Price Chart
NET 1-Year Stock Price Chart

Some of the most optimistic analysts were assuming Cloudflare could reach about US$5.4 billion of revenue and US$608.7 million of earnings by 2029, while also betting that AI driven products would quickly standardize and monetize. In contrast, when you look at Cloudflare’s new Signal role and the risk that agentic and AI business models might take longer to gain traction, it highlights how widely views can differ and why it is worth exploring several possible paths before deciding where you stand.

Explore 10 other fair value estimates on Cloudflare - why the stock might be worth 46% less than the current price!

Reach Your Own Conclusion

Disagree with existing narratives? Extraordinary investment returns rarely come from following the herd, so go with your instincts.

  • A great starting point for your Cloudflare research is our analysis highlighting 1 key reward that could impact your investment decision.
  • Our free Cloudflare research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Cloudflare's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.