Changes in Hong Kong stocks | Oriental Selection (01797) rose more than 6%. Net profit for the 2026 fiscal year soared 86 times, and the growth momentum of proprietary products increased

The Zhitong Finance App learned that Oriental Selection (01797) rose by more than 6%. As of press release, it had risen 6.03% to HK$21.44, with a turnover of HK$324 million.

According to the news, Oriental Selection announced the results for the year ended May 31, 2026. Financial reports show that during the reporting period, the company achieved revenue of 5.701 billion yuan, an increase of 29.8% over the previous year. Excluding the revenue impact of the “Walk with Hui” live broadcast room, the year-on-year increase was 36.3%. Operating profit changed from a loss of 110 million yuan in the previous fiscal year to a profit of 663 million yuan, turning a loss into a profit. Profit during the year was 544 million yuan, an increase of 8684.8% over the 2025 fiscal year of 6.19 million yuan. Adjusted net profit increased 262.2% from $174 million in FY2025 to $629 million in FY2026.

The proprietary business is becoming the core growth engine for Oriental Selection. The total revenue of proprietary products this fiscal year was 4.8 billion yuan, up 37.4% year on year, accounting for more than 80% of total revenue; GMV of proprietary products reached 5.4 billion yuan, accounting for about 52.6% of total GMV. Huatai Securities believes that considering that Dongfang Douyin sales data has maintained rapid growth recently, the continued popularity of self-operated products has led to a rapid release of profit flexibility, while the company's strategy of breaking the circle continues to be implemented, and users remain highly sticky, offline cooperation with New Oriental Group is expected to bring continuous growth in the next fiscal year, raising FY27-28, and adding FY29 forecasts.