Huddled Group Forms JV With Cipher for TikTok Live Commerce

MT Newswires · 1d ago
05:02 AM EDT, 08/24/2026 (MT Newswires) -- Huddled Group (HUD.L) said Monday it formed a joint venture with UK TikTok agency Cipher to operate Peeko Live Commerce channels on the social media platform. Profits will be divided equally between the partners, with the London-listed circular economy e-commerce group responsible for stock and fulfilment and Cipher handling presenters and studios. As a beta trial for the collaboration, the companies will launch later in the week a Peeko-Beauty stream on TikTok Live and TikTok Auctions.