Recently, a number of leading fund companies have joined forces to officially announce that direct sales platform fund subscription fees will “return to zero,” taking the lead in implementing regulatory requirements before the end of the transition period. In recent years, due to factors such as the squeezing of consignment channels and high operating costs, the pressure on public direct sales channels to survive has continued to increase. This time, they are piling up to reduce fees, not only complying with policy requirements, benefiting investors, but also bringing new opportunities for direct sales channels to break through development bottlenecks and reshape core values.

Recently, a number of leading fund companies have joined forces to officially announce that direct sales platform fund subscription fees will “return to zero,” taking the lead in implementing regulatory requirements before the end of the transition period. In recent years, due to factors such as the squeezing of consignment channels and high operating costs, the pressure on public direct sales channels to survive has continued to increase. This time, they are piling up to reduce fees, not only complying with policy requirements, benefiting investors, but also bringing new opportunities for direct sales channels to break through development bottlenecks and reshape core values.