Be Friends FY26 H1 profit rises 53.5% to RMB 86.52 million; revenue increases 13.9% to RMB 770.55 million

• Be Friends posted profit attributable to owners of RMB 86.52 million, up 50.8% year over year; basic EPS rose to RMB 6.22 cents.
• Revenue climbed 13.9% to RMB 770.55 million; adjusted net profit from continuing operations rose 33.7% to RMB 95.32 million.
• Gross profit increased 9.6% to RMB 324.4 million; gross margin slipped to 42.1% from 43.7% on higher traffic acquisition costs.
• GMV totaled about RMB 6.53 billion; the group operated 70+ live-streaming channels, partnering with 30,000+ brands and serving 150 million+ consumers.
• Strategy centered on “content + e-commerce + AI,” expanding Friends Cloud and BeFriends AI; an independent compliance department was established in February 2026.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Be Friends Holding Ltd. published the original content used to generate this news brief via IIS, the regulatory disclosure system operated by the Hong Kong Stock Exchange (HKex) (Ref. ID: HKEX-EPS-20260821-12294992), on August 21, 2026, and is solely responsible for the information contained therein.