On August 21, Kweichow Moutai held the 2026 semi-annual results briefing. Company director Wang Li said that based on the healthy and stable development of annual supply and market, Maotai 1935 Liquor will no longer be added to the market in 2026. Up to now, the Maotai 1935 wine channel contract execution plan has reached nearly 80%. Terminal sales are good, and channel inventory is in a healthy range. In the future, according to the market situation, the company will rationally use the remaining planned amount, adjust Maotai's 1935 wine market policy, increase market cost investment for terminal consumption, abolish sales incentive policies for channel vendors selling below contract prices, and strengthen cost reviews to strictly prevent irregularities such as withdrawing fees.

On August 21, Kweichow Moutai held the 2026 semi-annual results briefing. Company director Wang Li said that based on the healthy and stable development of annual supply and market, Maotai 1935 Liquor will no longer be added to the market in 2026. Up to now, the Maotai 1935 wine channel contract execution plan has reached nearly 80%. Terminal sales are good, and channel inventory is in a healthy range. In the future, according to the market situation, the company will rationally use the remaining planned amount, adjust Maotai's 1935 wine market policy, increase market cost investment for terminal consumption, abolish sales incentive policies for channel vendors selling below contract prices, and strengthen cost reviews to strictly prevent irregularities such as withdrawing fees.