The Seoul hotel market is also quietly changing as the purpose of travel for foreign visitors to Korea shifts from shopping to K-pop experiences and medical beauty. According to the “Korea Times” report on August 20, many industry insiders said that in order to compete for this group of tourists with strong spending power and higher expectations for lodging, the Seoul hotel industry is shifting from seeking to “sell more houses” so that guests can “stay longer and spend more.”

Zhitongcaijing · 3d ago
The Seoul hotel market is also quietly changing as the purpose of travel for foreign visitors to Korea shifts from shopping to K-pop experiences and medical beauty. According to the “Korea Times” report on August 20, many industry insiders said that in order to compete for this group of tourists with strong spending power and higher expectations for lodging, the Seoul hotel industry is shifting from seeking to “sell more houses” so that guests can “stay longer and spend more.”