According to a report published by Morgan Stanley, Kuaishou's annual profit guidelines have been cut in half, and the potential inflection point will take at least a few quarters to occur, downgrading the rating from “increasing holdings” to “synchronizing with the market”, and lowering the target price from HK$65 to HK$40. Damo lowered Kuaishou's profit forecast by 43-71%. Currently, core profits for 2026-2027 are RMB 14 billion and RMB 10 billion, respectively, to reflect the latest guidelines.

According to a report published by Morgan Stanley, Kuaishou's annual profit guidelines have been cut in half, and the potential inflection point will take at least a few quarters to occur, downgrading the rating from “increasing holdings” to “synchronizing with the market”, and lowering the target price from HK$65 to HK$40. Damo lowered Kuaishou's profit forecast by 43-71%. Currently, core profits for 2026-2027 are RMB 14 billion and RMB 10 billion, respectively, to reflect the latest guidelines.