NIQ report finds 58% of consumers indifferent to national brands vs private label

PUBT · 2d ago
NIQ report finds 58% of consumers indifferent to national brands vs private label
  • NIQ report flags rising consumer polarization as private label gains credibility across value, mainstream, premium tiers.
  • FMCG prices rose 26% globally from 2021-2025, pushing shoppers to shift spend between “upgrade” and “price-constrained” mindsets.
  • Survey data show 58% do not care whether products are national brands or private label, focusing on immediate needs.
  • Private label momentum looks structural, with 69% citing value for money, 68% calling it a good alternative to national brands.
  • Gen Z attitudes skew favorable, with 67% viewing private label as equal in quality to national brands.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on August 19, 2026, and is solely responsible for the information contained therein.