The agency BIGHIT MUSIC said on the 14th that its boy group BTS uses data to witness its popularity in the US. According to the results of a survey of American music consumers conducted by the global entertainment data insight company “Luminate” in the second quarter of this year, 42% of respondents recognize BTS, which is 18 percentage points higher than the average of all artists. In terms of likability, 46% of respondents are fond of BTS, the highest since the first survey was conducted in 2021.

The agency BIGHIT MUSIC said on the 14th that its boy group BTS uses data to witness its popularity in the US. According to the results of a survey of American music consumers conducted by the global entertainment data insight company “Luminate” in the second quarter of this year, 42% of respondents recognize BTS, which is 18 percentage points higher than the average of all artists. In terms of likability, 46% of respondents are fond of BTS, the highest since the first survey was conducted in 2021.