Bjorn Borg H1 FY26 operating profit rises 30.9% to SEK 58.6 million; net sales fall 1.4% to SEK 499 million

• Björn Borg posted Q2 operating profit of SEK 11.8 million, up 11% year over year, as net sales fell 12.2% to SEK 198.4 million.
• Q2 profit after tax more than doubled to SEK 8.6 million; gross margin widened 5.6 percentage points to 56.2%.
• First-half operating profit climbed 30.9% to SEK 58.6 million on net sales down 1.4% to SEK 499 million.
• First-half profit after tax rose 14.1% to SEK 45.5 million; gross margin widened 4.6 percentage points to 54.8%.
• CEO Henrik Bunge said the group delivered its highest first-half operating profit, despite sales being broadly unchanged versus last year.

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