Disney targets connected interactive universe as games drive next wave of fan discovery

PUBT · 1d ago
Disney targets connected interactive universe as games drive next wave of fan discovery
  • Disney set a strategy to make games a core entry point for new audiences, shifting from passive viewing to interactive participation.
  • Plan centers on original game-first storytelling, not adaptations, to build new franchises across Disney Entertainment, Marvel, Lucasfilm, Disney, Pixar.
  • Focus on social, immersive platforms targeting Gen Z, Gen Alpha, positioning games as primary discovery channels for characters, worlds, stories.
  • Strategic partnership with Epic Games aims to build a persistent entertainment universe blending gaming, storytelling, creator tools in one connected Disney ecosystem.
  • Interactive push targets scale, with consumer spend guided above USD 4 billion annually, reinforcing games as a long-term growth engine.


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