Electrolux Professional partners with Imperfect Industries to scale textile reuse initiative

PUBT · 1d ago
Electrolux Professional partners with Imperfect Industries to scale textile reuse initiative
  • Electrolux Professional launched a textile reuse collaboration with Sweden’s Imperfect Industries to extend garment life, cut waste, divert textiles from landfill.
  • Support includes professional laundry expertise, garment-care know-how, tailored washing programs designed to preserve quality, improve durability across reuse cycles.
  • Imperfect Industries recovers technically sound garments rejected for minor flaws, surplus output, strict quality requirements, then customizes, resells them.
  • Partnership positions reuse as a near-term circularity lever ahead of recycling, using existing infrastructure across the textile value chain.


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