According to Omdia's latest research, smartphone shipments in the Middle East fell 19% year over year in the second quarter of 2026 to 10.6 million units, the biggest quarterly decline since the fourth quarter of 2025. Rising prices, limited supply, and geopolitical uncertainty are driving manufacturers to focus more on improving product value and profitability rather than simply pursuing increased shipments. Meanwhile, as consumer confidence weakens, retailers in the Middle East have adopted more careful inventory management strategies.

Zhitongcaijing · 2d ago
According to Omdia's latest research, smartphone shipments in the Middle East fell 19% year over year in the second quarter of 2026 to 10.6 million units, the biggest quarterly decline since the fourth quarter of 2025. Rising prices, limited supply, and geopolitical uncertainty are driving manufacturers to focus more on improving product value and profitability rather than simply pursuing increased shipments. Meanwhile, as consumer confidence weakens, retailers in the Middle East have adopted more careful inventory management strategies.