On August 13, after tightening channel subsidies, Wuliangye once again increased market control. “Wine Industry Insider” has learned exclusively from dealers and other parties that Wuliangye recently notified dealers that they will not sell the 8th generation Wuliangye at a low price of less than 800 yuan/bottle. At the same time, wineries will also strengthen penalties for low-price shipping and bartering dealers to further stabilize the regional order. As of press time, there was no response from Wuliangye. Earlier, “Wine Industry Insider” reported that at the end of July, Wuliangye tightened investment in various subsidies for channel dealers, and the overall cost of the dealer's eighth-generation Wuliangye increased by about 50 yuan/bottle compared to the cost before the tightening. In terms of wholesale prices, at the time, the batch price for a single box of the eighth-generation Wuliangye fluctuated around 4,485 yuan to 4,500 yuan, and the batch price for a single bottle was about 748 yuan to 750 yuan/bottle. Or based on the influence of the New Deal, up to now, the batch price for a single box of the 8th generation Wuliangye has risen to about 4,600 yuan to 4,650 yuan, and the batch price for a single bottle is about 767 yuan to 775 yuan/bottle.

Zhitongcaijing · 2d ago
On August 13, after tightening channel subsidies, Wuliangye once again increased market control. “Wine Industry Insider” has learned exclusively from dealers and other parties that Wuliangye recently notified dealers that they will not sell the 8th generation Wuliangye at a low price of less than 800 yuan/bottle. At the same time, wineries will also strengthen penalties for low-price shipping and bartering dealers to further stabilize the regional order. As of press time, there was no response from Wuliangye. Earlier, “Wine Industry Insider” reported that at the end of July, Wuliangye tightened investment in various subsidies for channel dealers, and the overall cost of the dealer's eighth-generation Wuliangye increased by about 50 yuan/bottle compared to the cost before the tightening. In terms of wholesale prices, at the time, the batch price for a single box of the eighth-generation Wuliangye fluctuated around 4,485 yuan to 4,500 yuan, and the batch price for a single bottle was about 748 yuan to 750 yuan/bottle. Or based on the influence of the New Deal, up to now, the batch price for a single box of the 8th generation Wuliangye has risen to about 4,600 yuan to 4,650 yuan, and the batch price for a single bottle is about 767 yuan to 775 yuan/bottle.