New Balance unveils Tyrese Maxey signature Maxey v1 shoe, priced at $129.99

PUBT · 3d ago
New Balance unveils Tyrese Maxey signature Maxey v1 shoe, priced at $129.99
  • New Balance unveiled the Maxey v1, the first signature basketball shoe for two-time All-Star Tyrese Maxey.
  • Global launch set for Oct. 2 at a suggested retail price of USD 129.99, expanding the company’s basketball franchise into signature product.
  • The release targets differentiation in the performance-basketball market by pairing on-court credibility with lifestyle-driven design for broader wear occasions.
  • The deal deepens athlete-led product strategy, aiming to strengthen brand relevance with younger consumers and drive higher-margin footwear demand.
  • New colorways are planned through the year, supporting repeat demand and sustained shelf presence beyond the initial drop.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. New Balance Athletic Shoe Inc. published the original content used to generate this news brief on August 10, 2026, and is solely responsible for the information contained therein.