On August 7, with the arrival of the fall season, the marketing mentality established by the “First Cup of Milk Tea in Autumn” made some milk tea shops once again hit the “hot list”. However, as the takeout war entered a new phase, First Finance Correspondent discovered that there are fewer “zero yuan purchases” for milk tea. Instead, takeout platforms have brought the commercial war to Starbucks. What is behind this is a shift in instant retail competition to the high-customer single market. This afternoon, “Starbucks First Autumn Sale” hit the headlines. Many netizens reported that they bought Starbucks for less than 10 yuan. Some users posted orders of around 4 yuan or 6 yuan. Starbucks was offered the lucky price in this commercial battle. The reporter checked and found that Taobao flash sales are based on Starbucks' special price of 50% off and 25% off a single cup. Users can generally buy event-style Starbucks at less than 50% off, while Meituan directly launched the 12.9 yuan “First Starbucks in Autumn Voucher”, which is the same price as some types of Lucky Vouchers.

On August 7, with the arrival of the fall season, the marketing mentality established by the “First Cup of Milk Tea in Autumn” made some milk tea shops once again hit the “hot list”. However, as the takeout war entered a new phase, First Finance Correspondent discovered that there are fewer “zero yuan purchases” for milk tea. Instead, takeout platforms have brought the commercial war to Starbucks. What is behind this is a shift in instant retail competition to the high-customer single market. This afternoon, “Starbucks First Autumn Sale” hit the headlines. Many netizens reported that they bought Starbucks for less than 10 yuan. Some users posted orders of around 4 yuan or 6 yuan. Starbucks was offered the lucky price in this commercial battle. The reporter checked and found that Taobao flash sales are based on Starbucks' special price of 50% off and 25% off a single cup. Users can generally buy event-style Starbucks at less than 50% off, while Meituan directly launched the 12.9 yuan “First Starbucks in Autumn Voucher”, which is the same price as some types of Lucky Vouchers.