NIQ says China live-commerce market hits about US$900 billion in 2025

PUBT · 2d ago
NIQ says China live-commerce market hits about US$900 billion in 2025
  • NIQ Global Intelligence analysis flags China-led live, social, AI-driven commerce as a growing template for global retail strategy.
  • China’s live-commerce market reached about USD 900 billion in 2025, nearing the size of the entire US e-commerce market.
  • Asia Pacific accounts for about 55% of global e-commerce revenue; 59% of consumers in the region already buy via social platforms.
  • China’s social commerce market is projected to reach USD 1.8 trillion by 2030, reinforcing the shift toward integrated, content-led shopping ecosystems.
  • NIQ expanded commerce intelligence in China and Southeast Asia via YiMian’s digital commerce capabilities, aiming to sharpen cross-channel measurement and AI tools.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 202608062130BIZWIRE_USPR_____20260806_BW783537) on August 07, 2026, and is solely responsible for the information contained therein.