Itochu, Nippon TV and Data One team up on TV-retail media advertising solution

PUBT · 2d ago
Itochu, Nippon TV and Data One team up on TV-retail media advertising solution
  • Itochu signed an MOU with Nippon TV, Data One to build an integrated “TV x retail media x digital” advertising solution.
  • Platform will combine TV ad viewership, in-store purchase data, digital ad delivery data to measure how campaigns translate into sales.
  • Collaboration centers on Nippon TV’s Ad Reach MAX, Itochu’s retail media assets, Data One’s ad distribution and analytics.
  • Partners plan to link Data One’s ad platform with Ad Reach MAX to support more agile TV ad buying tied to in-store outcomes.


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