The Zhitong Finance App learned that the latest performance report released by US streaming set-top box leader Roku (Roku.US) after the US stock market on Thursday showed that the company continued to maintain a strong growth momentum in the streaming business in the second quarter of 2026, and its profit performance far exceeded the unanimous expectations of Wall Street analysts. In the second quarter, Roku's advertising and subscription business both grew sharply by more than 25%, and was driven by large-scale live streaming content such as the World Cup, highlighting Roku's evolution from simply receiving huge streaming TV operator-side traffic brought by “line cutters” to a high-margin platform that controls TV search, discovery, payment, and advertising budget allocation.

Zhitongcaijing · 1d ago
The Zhitong Finance App learned that the latest performance report released by US streaming set-top box leader Roku (Roku.US) after the US stock market on Thursday showed that the company continued to maintain a strong growth momentum in the streaming business in the second quarter of 2026, and its profit performance far exceeded the unanimous expectations of Wall Street analysts. In the second quarter, Roku's advertising and subscription business both grew sharply by more than 25%, and was driven by large-scale live streaming content such as the World Cup, highlighting Roku's evolution from simply receiving huge streaming TV operator-side traffic brought by “line cutters” to a high-margin platform that controls TV search, discovery, payment, and advertising budget allocation.