Rival Technologies research shows Gen Z favors online reviews over hotel brands 61% to 14%

PUBT · 1d ago
Rival Technologies research shows Gen Z favors online reviews over hotel brands 61% to 14%
  • Rival Technologies research found Gen Z prioritizes online reviews over hotel brand names for bookings, 61% versus 14%.
  • Amenities also drive decisions, with 48% citing features like pools or gyms; free breakfast ranked 56%, free Wi-Fi 50%.
  • Hotels remain the default for 43%, while 21% choose Airbnb, signaling weaker category lock-in for lodging operators.
  • Loyalty interest rises with age, from 13% among ages 18-20 to 24% among ages 25-29, supporting targeted rewards investment.
  • Cross-border split: Canada leans more on reviews at 66% versus 57% in the U.S.; U.S. travelers emphasize free Wi-Fi at 57%.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Rival Technologies Inc. published the original content used to generate this news brief on August 06, 2026, and is solely responsible for the information contained therein.