We learned from multiple independent sources that on the last working day of July, Ideal Auto issued an appointment announcement. In order to enhance product competitiveness, with the approval of the R&D Technical Committee, the company will set up cross-sector integrated product and technology innovation working groups in batches. At the same time, Ma Donghui, president of Ideal Auto, also fully explained the original intention, core ideas, and path to achievement of the launch of the Innovation Task Force in a shared document. He said that ideals have always followed a solid path: making products solid, reliable, and value-added. On this path, ideals will not be abandoned. But at the same time, we also need to see that the past ideals, many proud product innovations, and many pioneering features and experiences are being quickly followed up and copied by competitors. To change the status quo, he emphasized that it is necessary to use a broader perspective, more forward-thinking and layout, and deeper cross-field collaboration to explore undefined needs, create experiences that users themselves are unaware of, and bring “it could have been this way” to the market. This is the original purpose of the Product and Technology Innovation Working Group. However, building a car is an endless marathon, and the current decision will take two to three years to see results. How to explore product points and technology points that will be useful to users in the future today? Ma Donghui said that the core logic of the Product and Technology Innovation Working Group can be summarized into four key words: emergence, co-creation, development, and list of achievements, which correspond to the sources, methods of collaboration, pace of promotion, and results of innovation, respectively. Judging from the appointment announcement, the Innovation Working Group essentially still sets up horizontal promotion groups around specific business segments. The members come from various departments such as R&D, product, procurement, and sales.

We learned from multiple independent sources that on the last working day of July, Ideal Auto issued an appointment announcement. In order to enhance product competitiveness, with the approval of the R&D Technical Committee, the company will set up cross-sector integrated product and technology innovation working groups in batches. At the same time, Ma Donghui, president of Ideal Auto, also fully explained the original intention, core ideas, and path to achievement of the launch of the Innovation Task Force in a shared document. He said that ideals have always followed a solid path: making products solid, reliable, and value-added. On this path, ideals will not be abandoned. But at the same time, we also need to see that the past ideals, many proud product innovations, and many pioneering features and experiences are being quickly followed up and copied by competitors. To change the status quo, he emphasized that it is necessary to use a broader perspective, more forward-thinking and layout, and deeper cross-field collaboration to explore undefined needs, create experiences that users themselves are unaware of, and bring “it could have been this way” to the market. This is the original purpose of the Product and Technology Innovation Working Group. However, building a car is an endless marathon, and the current decision will take two to three years to see results. How to explore product points and technology points that will be useful to users in the future today? Ma Donghui said that the core logic of the Product and Technology Innovation Working Group can be summarized into four key words: emergence, co-creation, development, and list of achievements, which correspond to the sources, methods of collaboration, pace of promotion, and results of innovation, respectively. Judging from the appointment announcement, the Innovation Working Group essentially still sets up horizontal promotion groups around specific business segments. The members come from various departments such as R&D, product, procurement, and sales.