CINNO Research: VITURE ranked first in the domestic high-end AR glasses market in both sales volume and sales in the second quarter of 2026

Zhitong Finance App learned that Zhou Hua Charley, chief analyst at CINNO Research, said, “In the second quarter of 2026, the domestic consumer split AR glasses circuit pattern accelerated differentiation, and the high-end market of more than 3,000 yuan became the core growth engine of the industry. According to Cinno·xResearch monitoring data, VITURE has achieved the highest sales volume and sales in the domestic high-end AR glasses market, and continues to consolidate its advantages in the high-end market. In addition to stabilizing the high-end basic market, the brand has begun to lay out the mainstream price range of 1,000 yuan, promote the inclusiveness of flagship technology, and begin a new stage of dual line layout between high-end flagship and mass market.”

Judging from the price structure breakdown data, high-end racetracks above 3,000 yuan have exploded and become the core incremental engine driving the growth of the industry. VITURE, which has long anchored its high-end positioning, is deeply involved in the high-value market, embarked on a differentiated competitive route, and set a benchmark for the domestic high-end XR glasses industry. In May, VITURE launched VITURE Beast, the flagship AR glasses of the year, which accurately matches the needs of high-net-worth individuals such as video enthusiasts, business travel and mobile offices, etc., and continues to fulfill the premium value of high-end products, confirming the market logic that high-end users are willing to pay for ultra-clear image quality, lightweight wear, and smooth full-scene experience, and continuously define the high-end AR glasses experience standard.