L'Oréal confirmed to reporters that Lancôme Beijing Wangfujing APM officially ceased operations on July 30, 2026 due to the expiration of the lease. Once regarded as Lancôme's landmark in China, this Asia Pacific's first global flagship store quietly came to an end after less than six years of operation. The reporter visited the site and found that the original Lancôme store had been fenced and all the facilities inside the store had been vacated. APM mall staff revealed that the store has already been taken over by a new brand and will be renovated in the near future. Currently, the brand has not disclosed further details of the closure. Lancôme customer service told reporters that there are still 18 counter outlets operating normally in Beijing.

L'Oréal confirmed to reporters that Lancôme Beijing Wangfujing APM officially ceased operations on July 30, 2026 due to the expiration of the lease. Once regarded as Lancôme's landmark in China, this Asia Pacific's first global flagship store quietly came to an end after less than six years of operation. The reporter visited the site and found that the original Lancôme store had been fenced and all the facilities inside the store had been vacated. APM mall staff revealed that the store has already been taken over by a new brand and will be renovated in the near future. Currently, the brand has not disclosed further details of the closure. Lancôme customer service told reporters that there are still 18 counter outlets operating normally in Beijing.